Today out-of-home (OOH) advertising is strongly affiliated with physical presence and attractive exposure – an asset to brand growth and relevance that outweighs other advertising forms. By targeting the right locations, brands are speaking for themselves – a promising way to build salience and loyalty. Well-positioned advertisements are the pivot on which their success can be measured; on a few key areas in Dubai, such as Sheikh Zayed Road (SZR) for instance.
Being the artery of connection to all seven Emirates and the longest road in the UAE, SZR is a vibrant hub, stretching 558km from Abu Dhabi to Ras Al Khaimah. Affluent locals and travellers are drawn to this eminent highway all ye
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