YouTube introduced Shorts as a new video format on it’s platform an year ago. Since its inception, YouTube Shorts has grown a community of more than 1.5 billion monthly logged-in users globally. In April 2022, Shorts containing content sampled from long-form videos generated over 100B views.
With the launch of Shorts, artist and creator channels uploading both Shorts and long-form have seen an increase in overall watch time and subscriber growth relative to those only uploading long-form, according to insights from Youtube research.
Youtube has recently launched more product features for the shorts format. Here are some recently launched highlights:
● Video remixing: Utilizing content from the world’s largest video library, creators on YouTube can put their own spin on the content they love from YouTube using our latest video remixing features, Cut and Green Screen to Shorts on iOS (coming to Android soon).
● Cut: The ability to use a 1-5 second video segment from any eligible VOD or Short in the creation of new Shorts content.
● Green Screen: The ability to use up to a 60-second video segment from any eligible VOD or Short as the background for their original Short video.
● Multiformat analytics: A new design for YouTube Analytics which allows creators and artists to see insights and performance data for specific content across the different video formats: VOD (video on demand), Live and Shorts.
“As YouTube introduces new products, we’ve seen the birth of a new trend unique to the platform: the rise of the multiformat creator and artist. Moving seamlessly between different video formats on YouTube — from Shorts, longform, live and audio — these multi-format creators and artists create an infinite flow of content combinations to maximize their creativity, reach, community connection and revenue. This interplay between video formats mirrors the reality of today’s viewers, who expect content to suit their active lives, varied interests and wide-ranging attention spans,” said a spokesperson from YouTube.
Neal Mohan, YouTube’s Chief Product Officer, said: “Shorts have become an essential part of the YouTube experience for our creators and viewers. Now being watched by over 1.5B logged in users every month, the product is growing thanks to the creativity of our community. While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform.”
Tarek Amin, Head of YouTube in MENA said: “It’s been exciting seeing the different ways YouTube has helped MENA creators to share their stories with the world and Shorts is one of the many ways we hope to continue empowering them. Our team is constantly looking at ways to support the creator ecosystem in the region”.
