YouTube’s ad revenue will reach a total of $30.4bn this year, according to WARC Media’s latest Platform Insights report.
YouTube’s ad revenue is set to increase by 4.0% this year.
Meanwhile, WARC Media forecasts a 10.3% ad revenue growth in 2024 to $33.5bn.
Lately, the digital advertising industry has been experiencing a global slowdown in investment, affecting various platforms. YouTube has been particularly impacted; this decline can be attributed to marketers shifting their investments towards retail media and search, as well as increased competition from TikTok, Instagram Reels, and Apple’s ATT.
“It’s been a tricky 12-month period for YouTube, which is increasingly battling
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