By Gurjit Degun
YouTube has been named most responsible social media platform in an audit carried out by IPG Mediabrands that aims to hold social companies accountable in improving their responsibility policies.
The agency has launched a quarterly Media Responsibility Audit that put YouTube in first place as a result of how it responded to brand-safety concerns three years ago, when some advertisers pulled campaigns after they found their ads were running alongside extremist content.
Twitter follows in second place, with LinkedIn a close third, Snap in fourth and Facebook in fifth. Pinterest (sixth), Twitch (seventh), Reddit (eighth) and TikTok (ninth) were listed as
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