YouGov’s FMCG/CPG Rankings 2021 reveal Dettol, Oreo and Almarai are the FMCG brands that enjoy the best brand health among UAE residents.
The FMCG rankings in UAE are divided into six sub-categories: Personal Care, Home care, Snacks, Beverages, Dairy and Food Pantry. Each category features the top ten brands that have the best brand health among the residents of the country.
The rankings are compiled using the YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of the net Impression, Quality, Value, Satisfaction, Recommend and Reputation scores collected from a nationally representative sample between 1st August 2020 and 31st July 2021.
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