MCN’s Andrej Arsenijevic predicts what he thinks a day in the life of an advertising creative in the year 2040 would look like.
It is 2040, and the UAE is recognised as a global leader in innovation and sustainability. Ad agencies achieved their Net Zero goals.
Today is an ordinary day for one creative director, but the tools, processes, and challenges differ from two decades ago.
7:00 AM: Green start to the day
The creative director’s day begins in a stylish Jumeirah apartment powered by renewable energy. The AI-enabled bed provides a gentle nudge to wake up our protagonist. And yes, creatives do wake up ear
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