StickyGinger has developed a new approach for Yas Marina Race Week’s marketing collateral.
Race week has been showcased through human-centric imagery and Yas Marina was looking for a bold, fresh way to narrate their stories through visuals and animation, across out-of-home, digital, and social.
The venue aims to cut through the busy season’s communications and ensure the messaging stood out amongst its competitors with clear and defined communication, building on a brand narrative.
In a playful response to Race Week’s ‘Go All In’ message, StickyGinger flipped the narrative to develop an illustrative campaign for use across both static and animated assets, captu
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