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Wunderman Thompson and KitKat remind people to take a break from quarantine hobbies

The series of print and social posts shows how we also need to catch a break from trying to escape boredom.

It’s been over one year since the beginning of the pandemic, and for many of us, that means intense and prolonged home isolation. During this time, we all faced the need to escape boredom and keep busy. That lead many of us into a journey of self-discovery, resulting in the development of habits and hobbies that would never be part of our lives under any other circumstances.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’ attention at our Campaign Online Briefing – TV 2021: Changing Channels
 

As a loud voice for the importance of stopping every now a


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