Media agency for Mars will now handle all Wrigley brands. The account moves from OMD.
Starcom MediaVest Group (SMG) agency MediaVest has been awarded the media planning and buying duties for Wrigley across MENA following a business review. The account was previously with OMD.
MediaVest, which has handled media planning and buying for Mars, will handle online and offline media for all Wrigley brands following the consolidation, informed an agency statement.
Mahmoud Sayedahmed, regional marketing director, Wrigley MENA, said, “Consolidating and maximising the efficiency of our media strategy is a major step towards our path to accelerate Wrigley and Mars brand equity and business growth. Med
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
