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Clio Awards 2014: Three Golds among 17 metals for MENA

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Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one.

Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week.

Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won Gold in the Direct (Audio) and Engagement (Other) categories.

Memac Ogilvy Label Tunisia bagged a Gold, a Silver and three Bronze awards. The Gold-winning work was in the Direct (Digital/Social) category, for football team C.S Hammam-Lif titled ‘Mobilizing the 12th Man’.

Other agencies to win metal were DDB Dubai, Impact BBDO Dubai and Leo Burnett Beirut.

Globally, Ogilvy & Mather walked away with the ‘Agency Network of the Year’ title, while Dentsu Tokyo was ‘Agency of the Year’. Guinness was adjudged ‘Advertiser of the Year’.

Winners from the MENA region (by category) are:

 

CATEGORY: Audio

 

BRONZE

 

Commercial Insurance

Your Destiny (C)

Radio

IMPACT BBDO

Dubai

 

Sawa Mninjah

Rescue Radio, The Rescue Continues – Kenyan Romantic Drama

Radio

Memac Ogilvy

Dubai

 

CATEGORY: Audio Technique

 

BRONZE

 

Commercial Insurance

Your Destiny – LeBeau

Copywriting

IMPACT BBDO

Dubai

 

Commercial Insurance

Your Destiny – Pedro

Copywriting

IMPACT BBDO

Dubai

 

Commercial Insurance

Your Destiny – Timmy

Copywriting

IMPACT BBDO

Dubai

 

WHIRLPOOL T50 WASHING MACHINE

SPINDLING SPIDER

Sound Design

DDB Dubai

Dubai Media City

 

 

CATEGORY: Branded Entertainment and Content

 

BRONZE

 

C.S Hammam-Lif

Mobilizing the 12th Man

Events/Experiential

Memac Ogilvy Label

Tunis

 

CATEGORY: Content and Contact

 

SILVER 

 

UN Women

The Autocomplete Truth

Content and Contact

Memac Ogilvy

Dubai

 

CATEGORY: Design

 

SILVER

 

PERSIL BLACK & PERSIL WHITE

PRESERVING PRIDE

Point of Purchase

DDB Dubai

Dubai Media City

 

BRONZE

 

PERSIL BLACK & PERSIL WHITE

PRESERVING PRIDE

Packaging

DDB Dubai

Dubai Media City

 

CATEGORY: Digital/Social

 

BRONZE

 

C.S Hammam-Lif

Mobilizing the 12th Man

Apps

Memac Ogilvy Label

Tunis

 

CATEGORY: Direct

 

GOLD

 

C.S Hammam-Lif

Mobilizing the 12th Man

Digital/Social

Memac Ogilvy Label

Tunis

 

Sawa Mninjah

Rescue Radio, The Rescue Continues

Audio

Memac Ogilvy

Dubai

 

 

CATEGORY: Engagement

 

GOLD

 

Sawa Mninjah

Rescue Radio, The Rescue Continues

Other

Memac Ogilvy

Dubai

 

SILVER

 

C.S Hammam-Lif

Mobilizing the 12th Man

Events

Memac Ogilvy Label

Tunis

 

 

CATEGORY: OOH

 

BRONZE

 

C.S Hammam-Lif

Mobilizing the 12th Man

Other

Memac Ogilvy Label

Tunis

 

CATEGORY: Print

 

BRONZE

 

Virgin Radio

Making Music (C)

Print

Leo Burnett Beirut

Beirut

 

CATEGORY: Print Technique

 

BRONZE

 

Virgin Radio

The Police

Copywriting

Leo Burnett Beirut

Beirut

 

CATEGORY: Public Relations

 

SILVER

 

UN Women

The Autocomplete Truth

Cause Related

Memac Ogilvy

Dubai

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