By Gideon Spanier
WPP is poised to return to revenue growth with a “punchy” plan to add an extra 10,000 staff, while making £600m in annual savings, including a one-third reduction in travel costs.
That’s according to Mark Read, the chief executive since 2018, and John Rogers, the chief financial officer since the start of 2020, who told shareholders about their strategy for “accelerating growth” and outperforming rivals as part of a virtual investor day.
“The plan we have set out is very ambitious,” Rogers told Campaign. “This is a market-beating plan. We have a significant opportunity to make our business a lot more efficient and take those savings and reinvest them back into gro
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