WPP and TikTok announced an innovative global partnership to enable WPP agencies and clients to tap into the reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform.
Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP will have early access to advertising products in development, ensuring WPP and its clients remain at the forefront of innovation as TikTok further develops its suite of products for brands. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a WPP company, was on
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