The World Out of home Organization’s first in-person MENA Forum is scheduled for February 15 – 17 2023 in Dubai. This follows WOO’s first post-pandemic in-person Global Congress in Toronto and our first in-Person APAC Forum in October. It also builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022. Featuring a top-class range of local speakers from across the region supported by international speakers and panellists, representing all aspects of the OOH ecosystem.
There will be a full programme of presentations and speakers from the region and the wider global Out of Home industry. Key Topics to be covered include, Maintaining OOH’s Advantage in a Digital World, Driving Growth in OOH through Audience Measurement and making the most of OOH’s Programmatic Opportunity.
The Forum will commence with introductory drinks on Wednesday, February 15, followed by a full programme of presentations on Thursday, February 16. This will focus on the Expanding World of Out of Home and pick up on the following subjects:
- Growing the Sector – working together
- Maintaining OOH’s Competitive Advantage
- OOH – A natural home for great creativity
- Responding to the Sustainability Challenge
This will be followed by dinner, before a half-day of presentations on Friday, February 17, which will focus on The Science of Out of Home and pick up on the following subjects:
- Growing importance of Data usage in OOH
- Driving OOH growth through Audience Measurement
- Making OOH Easier to buy – The growing impact of Programmatic buying of OOH
The Forum’s venue partner is the Habtoor Grand Resort, Al Falea Street, Jumeirah Beach Dubai, United Arab Emirates.
WOO president Tom Goddard says: “MENA is a booming region for Out of Home, more than ever following the success of the Qatar World Cup.
“These Forums are a vital way of exchanging ideas, highlighting developments and innovation in the MENA region in the context of the best Out of home practice globally. The WOO MENA Forum is a landmark for the wider OOH industry.”
Click here for a Forum overview.
For further information: contact Richard Saturley at [email protected]