Nuha Bayoud, Media Director, Initiative UAE.Initiative UAE’s Nuha Bayoud shares how active diversity, equity and inclusion (DEI) practices could create a homogenous world, in conversation with Campaign Middle East.
Is DEI merely a top-down strategic initiative, or is it becoming embedded in organisational culture?
DEI isn’t just a top-down checklist anymore – it’s slowly becoming part of the cultural fabric of how agencies operate. That said, its definition is still evolving. While many agencies speak of DEI as a badge of honour, very few can confidently demonstrate the depth of their impact, especially when it comes to equity. We’re in a phase where DEI is both a currency for relevance and a mirror reflecting our gaps
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