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Women in advertising: DEI has outgrown its gender dimension

Annalect’s Dr. Hoda Daou asks “Why does gender have to play a role?” in Campaign Middle East's Women in Advertising 2025 issue.

WomenDr. Hoda Daou, Managing Director, Annalect.

We have witnessed a significant focus in recent years on empowering women, whether in the media or other industries. We have seen this at the workplace, where we aim to ensure an inclusive environment that meets the needs of everyone, regardless of gender, age, background or culture, especially those who are underrepresented.
As a woman who has been in the tech industry since I was 18, I have witnessed decades of gender-based bias. 
I remember the days when we would be, at best, 5 per cent women within the overall attendance in our engineering classes. There, it was hard to fit in as a woman and be treated just like any man, with the same level of respect and equal importance. Twenty year


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