Dani Richa is president of Impact BBDO MENA
Why aren’t clients’ social media functions lying within agencies?
“It was announced last month that Egypt has created a special security department to monitor Facebook. Yes, Facebook Cops are finally here in the region. It’s easy to envisage a crack unit of internet hard-men, trained in martial arts and aggressive mouse movement, monitoring a bank of plasma TVs wired up to Facebook groups and other online portals.
Reports differ on the purpose of this elite force (though most believe it is to keep internet eyes open for criticism of the government), but its purpose is clear – a suspicion and mistrust of social media. Now, this essay do
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