Stewart Smith, Managing Director – MEA, Sojern discusses why the UAE’s travel boom calls for a curation-first marketing strategy.
The UAE’s travel and tourism sector is enjoying a sustained period of growth, with international and domestic flight bookings up 5 per cent and 37 per cent (May 2025 vs 2024), and domestic flights within Saudi Arabia up 4 per cent over the same period. Travellers from India (14 per cent), Saudi Arabia (13 per cent) and the UK (8 per cent) are showing particular interest, accounting for over a third of total travel to the UAE. The market is buoyant, confidence is high – and competition for tra
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