By Elias W Bassil, head of strategy at Geometry MENA
Elias W Bassil, head of strategy at Geometry MENAFor the first time in a while, the world has a shared feeling. We hadn’t been in the same boat for years, yet today we can all relate to each other. No matter our background, religion, social class or race, we can truly relate. I find that beautiful, and also a rare moment where marketers can reach out to a wider audience and deliver on some universal unmet needs. A time where commerce is at a peak, and brands are being challenged to become inventive in their approach whilst catering for new shopping behaviors.
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