By Hyun Seo Yoo, edited by Jason Burayag
I’ve spent my entire career as creative in advertising, most recently in Impact BBDO, and was fortunate enough to be offered the opportunity to jump from adland into the tech industry as part of TikTok’s Creative Lab. As an app that nearly everyone has been obsessed with recently and the shiny new thing that’s caught the attention of marketers everywhere, TikTok has the potential to be a powerful tool for advertising but ad agencies have to double down on what they used to do best in order to harness it.
Unless you’ve been living under a rock or have been on an off-the-grid desert retreat for the past year, you’ve probably heard of TikT
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