Claire Lawson, Managing Director, Impact Porter Novelli suggests a change in the pitch process.
Firstly—a caveat. It doesn’t take a genius to figure out how the inspiration for this piece came about. Once again, Monday morning had rolled around, and the RFP I was “going to get to over the weekend” was looming large. Time was ticking, and like many others, I turned to ChatGPT to get the ball rolling and get at least something on the blank piece of paper that was staring back at me.
Then it suddenly dawned on me — I’m not the only agency person who is time-poor when it comes to being able to dedicate prop
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