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posted on Aug. 04, 2025 at 10:00 amAug 4, 2025

Why social listening is the most underrated revenue driver

posted on Aug. 04, 2025 at 10:00 amAug 4, 2025

Creó Global's Jaimesha Patel explains why now more than ever the brands that succeed will be the ones that don’t just speak, but hear what’s being said in real time, and then act on it.

Jaimesha Patel, CEO, Creó Global on women marketers on social listening

Jaimesha Patel, CEO, Creó Global

Most brands are speaking louder than ever, but are they really being heard? They publish content, analyse metrics, then repeat. But in this process, are they truly listening to their audience? There’s a lot of digital noise out there along with diminishing attention spans, so it’s a challenging landscape at the best of times. And if you’re not truly listening to your target buyers, then you’re putting your brand in a very risky position.

In fact, there are documented cases of brands that thought their core brand association was getting through loud and clear, only to find through social listening that in thousands of comments it was completely absent. But when it’s used correctly,

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Tags:attention spans comments competitive advantage Créo Creo Global digital noise Jaimesha Patel marketing onversations pain points products reviews Sales sentiment social listening social media social media conversations

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.