There’s a quiet transformation reshaping global marketing departments – and it’s changing the game for good. As highlighted at the “CMOs in the Spotlight – Creativity, Longevity and Business Impact” panel at Cannes Lions Creativity Festival 2025, modern CMOs are evolving beyond traditional roles.
They’re becoming business architects who expertly balance creativity, commercial rigor, and strategic collaboration. In an era where agility, ROI, and strategic thinking are everything, many Chief Marketing Officers are dismantling legacy marketing structures and outsourcing entire functions to specialist strategic partners.
The results are clear:
Leaner teams
Better RO
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