Ismail Al-Ghussein, manager – business development, TBWA\Raad
“Groupthink is the concept of having many people go along in agreement with a discussion, essentially because either someone in authority has spoken and others are afraid to contradict their idea, or because in the silence of a discussion, each individual believes that others won’t agree with the ‘apparent’ consensus and don’t want to stir the pot. One other cause of groupthink is that everyone in the room has the same frame of reference for the discussion. In other words, they actually do think alike and make a decision in agreement, even though that decision may be uninformed.
Now, how is that reflected in the regional adv
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