Dubai-based resort destination Atlantis, The Palm, has appointed Mojo as its full-service creative partner, following a four-way pitch. The independent communications group will be responsible for local, regional and international campaigns.
Opened in Septemeber 2008, the 48-hectare site has 1,539 rooms, as well as 17 hectares of waterpark entertainment and is part of Kerzner International Holdings Limited.
Commenting on Mojo’s appointment, Ravini Perera, senior vice-president marketing at Atlantis said: “We need strong creative, well-integrated campaigns and fast turnaround. We believe Mojo’s all-round advertising, design and interactive capabilities deliver that”.
Mojo is an independent and integrated communications group, headquartered in Dubai. As well as advertising, the group also operates companies specialising in PR, branding, art and online interactive solutions.