By Aimee Peters, senior executive vice-president, group head of marketing & corporate communications, Mashreq Bank.
As we hit the midpoint of the year and start tentatively putting dates in diaries for 2022 planning, which gets terrifyingly earlier every year, it is a good time to reflect. Whether or not my ponderings shed any light on ‘New Marketing’ or sounds old and tired (it’s how we all feel after a year of Covid) remains to be seen. Answers on a digital postcard please (is that a WhatsApp? A DM?).
In the last year, we have all pivoted so much we are dizzy, and have gone through transformations that have affected our workplaces, shopping habits, social interactions and hol
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