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Anup Oommen
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Paul Clifford, Shraddha Barot Amariei launch chef-focused communications and talent agency

Anup Oommen
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ROSTER's services include public relations, brand positioning, media training, asset creation and commercial partnerships, as well as advisory and regional representation.

ROSTER agency founders Paul Clifford and Shraddha Barot Amariei.ROSTER founders Paul Clifford and Shraddha Barot Amariei.

A new chef-focused talent and communications agency is launching in the UAE with a clear mission: helping chefs build the visibility, recognition and opportunities their talent deserves.
ROSTER was founded by hospitality communications strategist Shraddha Barot Amariei, who is also CEO of White Label Media, and former editor and media operator Paul Clifford, who, after leaving ITP Media Group, has also launched his own communications agency Context Studio.
Between them, they combine decades of experience across hospitality PR, publishing, editorial strategy and brand positioning in the GCC.
Created specifically for culinary professionals, ROSTER focuses on representing chefs as individuals,


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Tags:advisoryagency launchasset creationBrand positioningchefscommercial partnershipscommunicationseditorial strategyGault&Millauhospitality communicationhospitality PRmedia trainingMichelinPaul Cliffordpublic relationsPublishingregional representationShraddha Barot AmarieitalentThe World’s 50 Best Restaurants
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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