Riyadh-based communications agency, Tarek Nour Saudi Arabia, which is part of the Tarek Nour Group has launched “The Curse of Anything” campaign for Golden Chicken in the Kingdom.
The campaign taps into the universal problem of deciding what’s for dinner, and the most common response to that question from friends, colleagues, and family: “Anything!”
“While ‘anything’ might seem like a straightforward answer, it frequently leads to a stressful and overwhelming decision-making process, especially for young mothers and busy individuals. Our aim is to show how Golden Chicken’s new range simplifies this decision and provides the perfect meal solution,” said Begad Hassan, Associate Creative Director at Tarek Nour Group.
The campaign introduces Golden Chicken’s new range of over 20 premium, ready-to-cook chicken products as the ultimate solution for young mothers seeking a premium, delicious, and time-saving meal.
Through a series of humorous scenarios, the campaign illustrates the stress and decision fatigue associated with meal planning.
The “Curse Of Anything” campaign for Golden Chicken is now live on Facebook, Instagram, and Snapchat.
Agency: Tarek Nour Saudi Arabia
Management:
Basel El Deeb
Hazem El Saadani
Creatives:
Begad Hassan
Khaled El-Barbary
Ahmed Bakir
Mohamed Atef
Islam Bedair
Arwa Albabtain
Accounts:
Donia Kassem
Ashraqat Khalid
Omar Weheiba
Mariam Maged
Digital Team:
Nada Marsafy
Malak Gomaa
Salma Abdullah
Farah Hamdan
Client: Golden Chicken
Khaled El Kaf
Haitham Samir
Imad Assi
Mohammed El Shawish
Directors:
Hamba & Doss
Production House:
Bigfoot Films
