Georgetown University’s Prashant Malaviya on marketing trends that are going to shape GCC businesses in 2025.
Looking towards 2025, businesses in the GCC find themselves at an interesting crossroad, where technology and shifting consumer behaviours are changing the way brands connect with their audiences.
Marketers will need to master the use of AI while remaining uniquely creative and visionary. The dominance of short-form video will continue to evolve, in tandem with creators, and personalisation will need to diversify to address increasingly fragmented audience preferences and emerging trends.
As competitio
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
