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What hospitality marketing can teach other consumer-facing brands

InterContinental Residences Dubai Business Bay and Kimpton Dubai's Abhishek Grover on how hospitality’s guest-first mindset is redefining brand loyalty across sectors.

InterContinental Residences and Kimpton Dubai's Grover on how hospitality marketing is redefining brand loyalty across sectors.

In an increasingly crowded marketplace, merely selling a product or service is no longer enough. Consumers are seeking experiences, emotional connections, and brands that understand and anticipate their needs. This shift in consumer expectation is where the hospitality industry shines, offering invaluable lessons for virtually every other consumer-facing brand. Hospitality, at its very core, is about selling moments, creating memories, and fostering a sense of belonging. It has mastered the art of crafting immersive, guest-centric experiences, and the strategies they employ are profoundly influencing how successful brands across diverse sectors now operate.
The art of immersive, guest-centric exp


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.