As Dubai Lynx gets closer, Christophe Castagnera, head of strategy, Middle East, Imagination, shares his views on we can expect at the event this year.
What themes do you expect at Dubai Lynx this year?
I see two major themes that will take centre stage at this year’s festival.
Firstly, the power of creativity and why it is a force for good. As the world continues to grapple with various socio-economic pressures, it’s important to celebrate the generation of new ideas, new ways to solve problems, and collaboration.
Secondly, diverse and critical thinking. As one of the most diverse regions in the world, it is crucial for us as an industry to recognise and celebrate diverse thi
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