PRHub’s Vlada Lomova has a closer look at the technologies, talent, and trends shaping the future of regional PR industry.
In 2024, technological advancements, shifting consumer expectations, and data-driven strategies drove the public relations landscape. This shift is particularly evident in Dubai, where the PR industry has experienced exponential growth over two decades. For instance, SMEs in the region have increasingly recognised PR’s potential, with their budget allocations more than tripling since 2015 as they leverage strategic communications for lead generation and business growth.
The rapid industry expan
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