The World Federation of Advertisers (WFA) has announced its new leadership team ahead of Global Marketer Week 2021, with a raft of new appointments from leading global brands and national advertiser associations.
Firdaus Shariff, vice-president of marketing, communications and digital customer experience, MEA at Schneider Electric,has been appointed as the WFA’s first-ever regional vice-president for the Middle East. The appointment reflects the growing power of the region as an opportunity for global brands and the increasingly strong regional brands that are being built there.
“It’s very exciting that a new role of regional vice-president for the Middle East has been created,” sa
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