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posted on Oct. 24, 2025 at 5:08 pm

Wendy’s partners with Das Kapital to launch bold GCC campaigns

posted on Oct. 24, 2025 at 5:08 pm

The parternship began in October 2025 with a 360-marketing campaign aimed at launching the Wendy’s® brand to consumers in Saudi Arabia.

From left, Hubert Boulos and Ramsey Naja, heads of independent agency Das Kapital at Wendy's

From left, Hubert Boulos and Ramsey Naja, heads of independent agency Das Kapital.

The Wendy’s Company has appointed Das Kapital as its marketing and advertising partner in the Gulf Cooperation Council (GCC) region, marking a strategic move to expand its regional presence.
The partnership began in October 2025 with a 360-marketing campaign aimed at launching the brand to consumers in Saudi Arabia.
Together, Wendy’s and Das Kapital will build brand awareness by spotlighting Wendy’s signature menu items, including square hamburgers made with fresh beef,.

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The menu items also include the Spicy Chicke

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Tags:Advertising consumer engagement Das Kapital Frosty® dessert GCC marketing nuggets Spicy Chicken Sandwich square hamburgers Wendy's

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.