PR agency Weber Shandwick has opened a fully branded office in Kuwait.
The agency had previously operated in the country via an independent internal division of its sister advertising agency, FP7 Kuwait, called Promoseven/Weber Shandwick. It is now a fully branded Weber Shandwick office operating and reporting to the agency’s Middle East and North Africa headquarters in Dubai, which are headed by CEO Ziad Hasbani.
The new office joins a Weber Shandwick network that covers Dubai, Abu Dhabi, Qatar and Egypt, as well as a string of affiliate offices across the region.
The Kuwait operation will be led by general manager Rosie Muhanna, who has more than 10 years’ experience in the communications
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Is this news? WS have been operating under FP7 in Kuwait for years? Seems like a bit of PR spin to me.
it is a pr spin, the reason is they are entering into few pitches in kuwait to clients that historically had bad experience with FP7 as a client or the bad reputation for being associated to this brand. So its a move to show they are not joined at the hip.
so they basically proved to the client that they can sell their own mother to win a tender and be unethical by lying about opening an agency and naming a GM that has been there for years! its like releasing a press release that is backdated in years!
So rather than competing on product level and prove that FP7 could be a sister company and thats as far as it goes. so for a PR company to pull such a spin actually speaks a lot about their poor PR crisis skills in handling such a brand management issue