By Mariah Cooper.
Italian confectionery and gum maker Perfetti Van Melle, which owns brands including Airheads, Chupa Chups and Fruit-tella, has selected GroupM’s Wavemaker as its global media agency of record.
Wavemaker will handle all online and offline media buying for Perfetti Van Melle across 85 per cent of its global markets, including the U.S., China, Netherlands, India, the U.K., MENA, Belgium, Turkey and Indonesia. A global account team will run the business out of Amsterdam.
“As we continue to make our mark as a global business, we wanted a partner that could provide strong and consistent support across our main markets,” said Daan Simonis, global media and digit
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