Wavemaker MENA, part of GroupM, has announced a strategic partnership with beauty brand, L’Oréal, in the GCC, Levant and Morocco.
The partnership will see Wavemaker MENA carry out the media duties for L’Oréal across the MENA region.
Wavemaker MENA’s win of the account represents a “pivotal milestone” for both companies. It is also in line with Wavemaker MENA’s dedication towards creating “media excellence” in the region.
L’Oréal and Wavemaker will use their strengths to strengthen the brand’s presence in the beauty and cosmetics market.
Olfa Messaoudi, Chief Digital and Marketing Officer at L’Oréal Middle East, said, “We are excited to partner with Wavemaker MENA and we look forward to the possibilities that this dynamic collaboration will bring.
“Wavemaker’s extensive skills and innovative mindset in the region align seamlessly with our purpose of creating the beauty that moves the world.
“Together, we aim to make a sustainable impact on the media global beauty industry and continue our marketing transformation journey into a beauty tech powerhouse.”
Marc Ghosn, Regional Managing Director at Wavemaker MENA, stated, “With everything we do, we lead with Positive Provocation. We’re Wavemakers, and we’re here to make change happen.
“During the pitch, our team of disrupters demonstrated their attitude, expertise and state-of-the-art tools and tech to leverage better results. We look forward to showcasing our abilities with L’Oréal.”
Amer ElHajj, CEO at GroupM MENA, remarked, “Our ongoing investments in cutting-edge tools, talent and tech across the entire group and our agencies are yielding impactful results.
“The win of L’Oréal stands as a testament to the success derived from these strategic investments and Wavemaker’s undeniable power in their mantra of ‘Positive Provocation’.”
