Wavemaker MENA, part of GroupM, has announced a strategic partnership with beauty brand, L’Oréal, in the GCC, Levant and Morocco.
The partnership will see Wavemaker MENA carry out the media duties for L’Oréal across the MENA region.
Wavemaker MENA’s win of the account represents a “pivotal milestone” for both companies. It is also in line with Wavemaker MENA’s dedication towards creating “media excellence” in the region.
L’Oréal and Wavemaker will use their strengths to strengthen the brand’s presence in the beauty and cosmetics market.
Olfa Messaoudi, Chief Digital and Marketing Officer at L’Oréal Middle East, said, “We are excited to partner with Wavemaker MENA and we look forward to
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
