SkyBlue lights up bus ads at night with “unique” sticker campaign

Sky Blue Media's Dato Manikandamurthy Velayoudam said that the campaign places a strong emphasis on enhancing visibility in low-light conditions during evening and night hours.

Credits: Sky Blue Media

Sky Blue Media, media agency and out-of-home (OOH) marketing entity, announced its collaboration with UAE property developer Danube. 

The collaboration will see Sky Blue Media provide Danube with a reflective sticker bus advertising campaign.

According to the ooh media supplier, the reflective stickers are designed to address the need for high visibility of bus advertising during the evening and night hours.

The bus advertising campaigns will promote Danube’s ongoing projects – Sportz by Danube and Eleganz by Danube on a total of 36 buses. 18 buses of these buses have been installed with reflective stickers to promote Eleganz Danube.

The reflective bus stickers at night

The advertising also extends to 400 bus shelters to promote Danube‘s ongoing real estate projects.

According to a statement, “The partnership marks a significant milestone for SkyBlue as it takes on the innovative venture of branding Danube Properties through an unparalleled reflective sticker bus advertising campaign.”

Dato Manikandamurthy Velayoudam, Managing Director of Sky Blue Media said, “Our reflective sticker bus advertising campaign not only showcases the brilliance of Danube’s real estate ventures but also places a strong emphasis on enhancing visibility in low-light conditions during evening and night hours.

“This innovative venture represents a fusion of creativity and functionality, setting a new benchmark in OOH advertising. We look forward to elevating Danube’s brand presence and making a lasting impact in the realm of OOH marketing.”

Commenting on its partnership with SkyBlue, Madhusudan Rao, CEO, Danube Group said, “The reflective sticker bus advertising campaign, a brainchild of SkyBlue, not only redefines bus advertising in Dubai but also amplifies our brand presence with a creative and safety-conscious approach.”

Sustainable OOH ambitions

The reflective stickers in the OOH campaign are designed to be “durable, weather-resistant and eco-friendly”.

The stickers were created with the intention to align with both Danube’s commitment to sustainable practices and SkyBlue’s vision of providing sustainable advertising solutions. 

Through the stickers SkyBlue aims to set a new standard for dynamic and environmentally conscious campaigns.

According to SkyBlue the execution of the campaign also represents a strategic move to offer “unique opportunities for advertisers” which aim to help them differentiate themselves, achieve enhanced visibility, and create interactive advertising.

Earlier this year, Sky Blue Media won the exclusive rights to manage outdoor advertising on RTA’s public bus fleet and related facilities for five years.