Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the audience and new partnership opportunities. But new audiences have proven hard to attract finds WARC, the international marketing intelligence service.
Brand investment (advertising and sponsorship) in e-sports is set to rise 9.9% worldwide to $844m this year – though this is less than half the rate of growth recorded in 2019 – with the majority ($615m) spent on the sponsorship of competitors or the tournaments themselves. A further $229m will be spent on spot ads during e-sport broadcasts, representative o
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