WARC, the global authority on marketing effectiveness, has today released the shortlist of the WARC Prize for MENA Strategy 2020, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa.
A total of 20 case studies spanning a range of product categories have been shortlisted, with both local and global brands being represented, including Etisalat Misr in Egypt, Donner Sang Compter in Lebanon, Saudi Telecom Company in Saudi Arabia, Burger King, Nissan Patrol and OMO.
Saudi Arabia leads with seven country-specific campaigns shortlisted, followed by the UAE with five, Lebanon with three, and Egypt and Tunisia with one each. Three of
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