Warc: social media companies will bear the brunt of third-party cookie blocking
Global advertising spend will increase by 8.3 per cent in 2022, but market growth will slow to 2.6 per cent by 2023, according to Warc.
Warc predicted that total global adspend in 2022 will be £746.6bn, however, the slowdown means it expects there will be £765.7bn spent on ads in 2023.
The figures mean that Warc has downgraded its previous expectations for global ad market growth by £76bn for this year and next.
The increase in 2022 has been bolstered by the US midterm elections and will be further boosted by the men’s Fifa Worl
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