By Joseph Alcantara, one of the administrators of the Filipino Communicators Collective and marketing communications manager at Emirates.
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Out of UAE’s 9 million population, more than 500,000 are Filipinos. We are the fourth largest expat community in this country. It’s impossible not to encounter one of us in your daily life since we’re literally everywhere. You see us, you hear us, you deal with us. In every industry, there will for sure be at least one of us.
Fast forward to this April. Not a single Filipino was nominated for Campaign’s list of Faces to Watch. As a Filipino marketing practitioner in the UAE, I saw this as a wake-up call.
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