Covid-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures. After the initial shock to the industry, event organizers quickly turned to digital solutions and created virtual events to keep the momentum going. Business and professional online events increased by 1,100% in April 2020 compared to April 2019.
It is likely that the digital shift will change the events industry forever to ultimately develop into a hybrid model post-Covid-19. According to recent research, the global cloud-based event management market is expected to grow from USD3,823.91m in 2019 to USD8,253.02m by the e
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