If we have learned anything from the pandemic, it is the value of the communications function as a strategic discipline for business survival and brand resilience. Customer centricity, humanity and corporate social responsibility are no longer nice-to-have. It is not a strategic choice but a business survival technique. Regardless of the industry sector, the end-user holds the key to a brand’s relevance and reputation. Communicators have had to work around the clock to support their organization and stay ahead of a constantly moving situation.
Public relations professionals say they have been providing extra value during Covid-19, but they are grappling with burnout and stress. Nob
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