Volkswagen has launched a global brand platform dubbed “YourWagen”, with a TV spot showing what VWs mean to their real-life owners.
Partnering with Adam & Eve/DDB, the main 60-second film opens with the chords of 70s hit Thank You for Being a Friend by Andrew Gold accompanying a garage door being raised, revealing an old and a new VW sitting side by side.
The action is intercut with various genuine archive photos and home movies of people and their cars from across the years, including a Golf with “Just married” lettering on the rear window.
Scenes showcase how VWs mean different things to different people, from “Like, MumsWagen”, “NansWagen” and “SnoozeWagen”, to the “WalkiesWagen”
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