Volvo UAE has shared details of its ‘Your Go-To Safe Space’ campaign, which shines a spotlight on how creating a safe space in a car goes beyond the mere features of a car.
The campaign, ideated and implemented in partnership with Memac Ogilvy – under the WPP umbrella and part of the Ogilvy Worldwide network – encourages drivers to find comfort in their go-to safe space.
“When life feels a bit too much, it’s not just about stepping back — it can also be about stepping into a familiar space,” one of the posts reads, while another calls for people to “Pause. Rest. And recharge.”
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