The nation lit up with floodlights, fans and cheers as Qatar took on the once-in-a-lifetime opportunity to host the world’s most important sporting event. People from all over the world united to show their support, and Vodafone sought to keep that connection alive by celebrating not just the teams and the players but the people who genuinely shape the game – the fans. Without being officially tied up with the event, Vodafone had to take up the challenge to put fans in the spotlight first and make this tournament even more unforgettable for them.
How Vodafone lifted fans up
Vodafone Qatar partnered with Wunderman Thompson Doha to create a platform to help supporters discover what i
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