A still from Visa's Walla Visa.In partnership with Saatchi & Saatchi MEA, Visa has launched a campaign powered by real-world listening, turning a commonly used phrase amongst Egyptian merchants into a testament of how the global payments brand is woven into the fabric of daily life.
Daily transactions in Egypt often come with a familiar phrase: ‘cash walla Visa?’ It’s a question merchants have asked for years – passed down from one generation to the next. This isn’t a campaign line taught by Visa. It’s a cultural expression that emerged on its own, instinctively adopted by shops and shoppers alike.
Seizing this cultural phenomenon, Visa’s Walla Visa campaign aims to give small businesses the tools to promote the
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