Visa unveiled a new partnership with the Egyptian football star Mohamed (Mo) Salah, naming him as the Visa ambassador for the region.
Salah will be the ambassador for the following countries: United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.
This collaboration aims to reflect the company’s commitment to empowering individuals to achieve their aspirations.
Despite his status has a popular athlete, the star’s relentless pursuit of his dreams truly resonates with fans worldwide, according to the brand.
His journey from a village in the north of Egypt to global superstardom, Salah’s story demonstrates the belief that “greatness begins with a series of small steps”.
“As an icon in the Middle East and Africa, and a legend of the modern game, Mo Salah has become a beacon of hope and joy in households all around the world, uplifting people through the belief that everyone, everywhere can help shape the future,” said Tarek Abdalla, Visa’s Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA).
Through the collaboration, Visa will celebrate the values of dedication, perseverance, and excellence that it associates with the football superstar and the brand itself.
“We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles,” adds Abdalla.
“Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce.”
On being named ambassador, Mo Salah said: “Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams.
“I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”
Together, Visa and Salah aim to inspire and uplift individuals around the world.
They hope to demonstrate that with commitment and passion “anything is possible”.
