The growth and reach of digital media over the past decade, and especially after the pandemic, fundamentally shifted how brands engage with their customers and promote their business. What are the challenges brands face with this constant change?
Carol Matta: Today, content marketing has become a crucial investment for brands, as the need to be constantly present and stay top of mind increases. The main challenge is the fierce competition inside a saturated industry; brands are competing not only with their competitors for consumer attention but also with every individual content creator out there.
The consumer decision-making process is not just a simple funnel, it is way more complex. For
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