Image sourced from Adobe Stock
Insights. We’ve chased them, dreamt of them, mastered them, monetised them, faked them, failed at them, improvised them, researched them, Chat-GPT-ed them … but mostly coveted them.
Insights are every strategist’s output and every creative’s input. And the quality that goes in inevitably comes out. You know, peanuts and monkeys.
“But what’s the insight?” is what we get when our brand partners are raising the bar and when our creatives are running on empty. And both are right to demand that one silver bullet. The north star. The golden nugget. The power slide and the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
